Effective model home interiors should mirror distinctions of the community. It is imperative to identify the finer points of the market you are developing.

We are well versed in your community's cultural personality, taking into account, geography, history and demographics.

Laurie Hartwell is a Licensed Va REALTOR

and is very familiar with the Roanoke and

Smith Mountain Lake Real Estate Markets.

Interior Merchandising is not the same

as residential design.

At Hartwell Design we know that Interior Merchandising

is about selling our clients’ product, their homes.

Not about showcasing our services, but merchandising models to turn prospective buyers into homeowners.

With each project we work with our clients to insure that the models are merchandise to their buyers’ profile. We create lasting impressions with memory points so that at the end of the day, they remember our clients’ homes over all the others they have viewed.

We understand that our clients are working with a budget. We merchandise the models within that budget always giving a look that far exceeds expectations. Hartwell Design has been merchandising model homes

for over 25 years.

Our number one job is to sell our clients product to their buyers and tenants.

Our Approach

• Our model home approach is innovative and imaginative attracting a specific group of people whom we define as your target market. We do this by implementing cutting edge design techniques and creative memory points designed to entice every member of the target family and all who visit the home.
• What makes us different from other merchandising companies is the personalization and lifestyle replication we exhibit in each of our model home projects. We know how to set your company’s home aside from other builders. Our goal and your goal is the same – to sell homes. We understand how to effectively and efficiently bridge the gap between a builder’s model home and the potential home buyer.
• Our ongoing experience with residential design keeps us in touch with the people that are your potential homebuyers. We know what they admire and what makes the house feel like a home  –                                              a home that could be theirs.

At Hartwell Design, we offer targeted merchandising, superior service and creative solutions to our clients. Our designs create the dream of a new lifestyle for your homebuyer.

During our planning sessions with you, we discuss the architecture you’ve chosen, the community it’s being built in and your selling price, along with your prospects’ ages, lifestyles, and attitudes.

Then our designers go to work, utilizing our extensive resource library to choose a color scheme and style for the home that will have the best impact and create the memory points needed to set you apart from the

competition each and every time.

Our specialty is accessorizing each area to give the feeling of

completion and a sense of Home.